Fox buys Roku in landmark $22 billion streaming deal

📺📈 Fox Corp. is making its biggest move into the streaming era with a **$22 billion acquisition of Roku**, a landmark deal that could reshape the future of digital television, connected-TV advertising, and how millions of people consume entertainment worldwide. Under the agreement, Roku shareholders will receive a combination of cash and Fox stock, valuing the streaming platform at **$160 per share**—a premium of nearly **34%** over its previous market price.

The acquisition gives Fox direct access to **more than 100 million Roku users globally**, dramatically expanding its reach beyond traditional cable television. As viewers increasingly abandon cable subscriptions in favor of streaming, Fox is positioning itself to control not only premium content but also the technology platform through which audiences discover and watch that content. Industry analysts describe the transaction as one of the most significant media mergers since the streaming revolution began.

Roku has evolved far beyond a maker of streaming devices. Today, its operating system powers millions of smart TVs worldwide while its advertising platform has become one of the fastest-growing businesses in connected television. By combining Fox's portfolio of live sports, breaking news, and entertainment with Roku's powerful distribution network and advertising technology, the merged company hopes to create a stronger competitor against streaming giants such as Netflix, Disney, Amazon, and YouTube.

Fox executives emphasized that Roku will continue operating as an **open streaming platform**, allowing competing services to remain available while strengthening Fox's own direct-to-consumer strategy. Roku co-founder and CEO **Anthony Wood** is expected to join Fox's board after the transaction closes, helping guide the company's long-term streaming vision.

The acquisition also reflects the broader transformation underway across the global media industry. As advertising dollars continue shifting toward digital platforms and connected televisions, media companies are increasingly pursuing large-scale mergers to gain greater control over content, technology, audience data, and advertising revenue. Fox believes Roku's technology will significantly strengthen its existing streaming business, including the ad-supported platform **Tubi**, while opening new opportunities for personalized advertising and AI-driven viewer experiences.

Expected to close during the **first half of 2027**, pending regulatory approval, the combined company will be majority-owned by Fox shareholders, with Roku investors retaining a significant minority stake. If completed, the deal could redefine the competitive landscape of streaming, creating one of the world's most influential media and technology companies at a time when the battle for digital audiences has never been more intense. 🚀📺