Amazon Prime Video hits profitability as revenue soars into tens of billions

# Amazon Prime Video Becomes Profitable as Revenue Reaches Tens of Billions, Jassy Says

Amazon Prime Video is becoming a significant contributor to the company’s growth, with CEO Andy Jassy saying the streaming service is now profitable and generating annualized revenue in the tens of billions of dollars.

Speaking during Amazon’s third-quarter earnings call on Thursday, Jassy attributed the platform’s momentum to a combination of popular original series, major movie releases and an expanding selection of live sports. The company is increasingly using entertainment to strengthen its subscription business and attract audiences beyond traditional Prime membership benefits.

Prime Video has gained attention through shows including “The Summer I Turned Pretty,” “The Boys,” “Reacher,” “Fallout,” “Off Campus” and “Carrie.” Jassy also highlighted films such as “Project Hail Mary” and “Verity,” pointing to the platform’s broad entertainment offering as a factor in attracting viewers across different genres.

Live sports have become another important part of Amazon’s streaming strategy. Prime Video’s lineup includes Thursday Night Football, NBA games, NASCAR, The Masters and UEFA Champions League soccer. Jassy said Thursday Night Football has recorded its strongest start ever in 2026, while NBA coverage is further expanding the service’s sports audience.

The latest comments build on Jassy’s remarks in May, when he said Prime Video had become profitable. Amazon’s growing focus on original programming, movies and sports reflects its effort to establish streaming as a substantial business in its own right rather than simply an added benefit for Prime subscribers.

Beyond entertainment, Jassy discussed Amazon’s latest consumer-device launches. The company recently introduced 34 new products across its Echo, Kindle, Alexa Tablets, Fire TV, Ring and Bee product lines. He described the collection as the most powerful device lineup Amazon has launched to date.

“It’s early, but we’re off to a very strong start and excited for more customers to get their hands on these as we head into the holidays,” Jassy said.

Amazon is also progressing with Amazon Leo, its satellite internet initiative. Jassy said the service remains on track to begin its initial operations later this year, adding another area of investment to the company’s expanding technology portfolio.

Despite the positive outlook for Prime Video and its consumer-device business, Amazon shares fell sharply in after-hours trading following the release of its third-quarter results. Investors focused on the company’s sales and capital expenditure forecasts, overshadowing stronger growth in Amazon Web Services (AWS), its cloud computing division.

The market reaction highlights the scrutiny Amazon faces as it invests across streaming entertainment, artificial intelligence, cloud computing, consumer devices and satellite connectivity. While Prime Video’s profitability represents progress for the streaming business, investors continue to assess whether Amazon’s broader investments will generate sustainable financial returns.