Apple to unveil iPhone 18 lineup, potential foldable iPhone on Sept. 9

**Apple Set to Unveil New iPhones as John Ternus Prepares to Become CEO**

Apple is preparing to hold its latest product launch event on September 9 at Apple Park in Cupertino, California, where the company is expected to introduce its newest iPhone lineup and potentially reveal its first foldable iPhone. The event is set to be particularly significant because it coincides with a major leadership transition at the technology giant. Apple’s longtime hardware chief John Ternus is expected to take over as chief executive officer from Tim Cook, who will move into the role of executive chairman. The company is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max during the event, although reports suggest the two premium models could represent relatively modest upgrades rather than a major redesign. The standard iPhone 18 is reportedly not expected until 2027, meaning Apple could initially focus its next-generation lineup on its higher-end models. One of the biggest potential announcements, however, is a foldable iPhone that analysts believe could become an important new product category for Apple. The device is expected to feature a larger foldable display comparable in size to an iPad mini when opened, positioning it as a premium addition to Apple’s smartphone portfolio. Analysts believe a high-priced foldable model could help Apple increase its average selling price and potentially improve margins. Apple’s entry would also place the company directly against established competitors in the growing foldable smartphone market, particularly Samsung, which currently holds a strong position in the category. The foldable smartphone segment is attracting increased attention as consumer electronics companies face challenges elsewhere in the market. A shortage of memory and storage chips has contributed to rising component costs and weaker consumer demand, making premium and innovative devices an increasingly important opportunity for manufacturers. Research firm IDC has projected strong growth for foldable smartphones, with Apple’s expected entry potentially providing additional momentum to the category. Apple is reportedly expected to ship more than 17 million foldable iPhones by 2027, according to IDC estimates cited in reports. The company’s arrival could significantly increase competition and accelerate adoption of foldable devices worldwide. Beyond the iPhone, Apple is also expected to introduce new wearable products at the September event. Reports indicate that the Apple Watch Series 12 and a new Apple Watch Ultra could be among the products announced. The company may also showcase new smart home devices as it continues expanding its hardware ecosystem beyond smartphones and computers. Software updates are another expected component of the event, with Apple potentially revealing release dates for iOS 27, iPadOS 27, macOS Golden Gate and other upcoming operating systems. The combination of new hardware, software and leadership changes could make this one of Apple’s most closely watched launch events in years. The transition from Cook to Ternus is especially notable because Ternus has spent years overseeing the development of Apple’s major hardware products, including the iPhone, iPad and Mac. As senior vice president of hardware engineering, he played a key role in the company’s product development and has been recognized for his attention to engineering details and product design. His appointment signals continuity in Apple’s emphasis on integrating hardware, software and user experience. For Cook, the transition marks a new phase after more than a decade as Apple’s CEO. His move to executive chairman will allow him to remain involved with the company while Ternus takes responsibility for day-to-day leadership. The September 9 event therefore carries significance beyond the products Apple is expected to announce. It could introduce a major new device category while simultaneously beginning a new era of leadership for one of the world’s most valuable technology companies.