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Apple cuts 60+ jobs in Vision Group as AI-powered smart glasses take priority

Aug 24, 2026 📍 Phliadelphia,PA, USA
Apple cuts 60+ jobs in Vision Group as AI-powered smart glasses take priority
Apple has reportedly eliminated **at least 60 jobs** across its Vision and virtual reality operations as the company shifts more attention toward artificial intelligence-powered smart glasses. According to reports, Apple cut an entire team focused on VR development, with affected employees working within the company’s Apple Vision Group and related roles. Apple has not publicly confirmed the layoffs or explained whether the changes will affect the future of the **Apple Vision Pro**. The job cuts come as Apple continues to reorganize the division responsible for its spatial computing ambitions. The group, formerly known as the Vision Products Group, has undergone structural changes, with hardware and software teams being moved into Apple’s broader engineering organizations. Former Vision chief **Mike Rockwell** has also moved to another role within Apple, where he is reportedly involved in the company’s efforts to improve Siri. The restructuring suggests that Apple may be changing its strategy for the future of wearable computing rather than abandoning spatial computing altogether. The company is reportedly reducing its emphasis on large, enclosed headsets while increasing investment in smaller wearable devices. One of the major areas of interest is **AI-powered smart glasses**, which could become a significant new product category for Apple. Reports suggest that Apple could introduce its first smart glasses at **WWDC 2027**, followed by a commercial launch later that year. Unlike the Vision Pro, the glasses are not expected to feature a traditional augmented reality display. Instead, they could focus on cameras, Siri and Apple’s Visual Intelligence technology to provide AI-powered assistance in everyday situations. The shift comes as major technology companies compete to bring AI capabilities into wearable devices. Apple, however, appears to be taking a different approach by combining its existing ecosystem, voice assistant technology and camera-based intelligence. Despite the reported layoffs, Apple continues to invest in the Vision platform. The company has maintained development of **visionOS** and continues to release software updates designed to improve spatial computing capabilities. Apple executive Steve Sinclair has previously described spatial computing as being in its “early innings,” emphasizing that the company continues to invest in the platform. The Vision Pro has also received hardware and software updates, including an **M5 chip upgrade** and the release of visionOS 27. However, the headset remains a high-priced product, with its U.S. price recently increasing from **$3,499 to $3,699** amid rising component and memory costs. The latest restructuring therefore appears to reflect a change in priorities rather than the end of Apple’s spatial computing ambitions. Apple may be betting that lightweight, AI-focused smart glasses will eventually reach a much broader audience than expensive VR headsets. If the strategy succeeds, the company’s next major step in wearable technology could be less about putting users inside virtual worlds and more about bringing AI into their everyday lives.
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Name: Shubhangi Chowdhury

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