Texas Super Kings sign PwC US as lead arm sponsor

🏏🇺🇸 Texas Super Kings strengthen U.S. cricket ambitions with PwC sponsorship deal

Professional cricket's commercial momentum in the United States continues to accelerate as Major League Cricket (MLC) franchise Texas Super Kings has announced a strategic partnership with PwC U.S., naming the global professional services firm its Official Consulting Partner and Lead Arm Sponsor for the 2026 season. The agreement reflects the growing confidence major corporations have in cricket's long-term growth across North America.

Under the partnership, the PwC U.S. logo will appear prominently on the lead arm of the Texas Super Kings' playing jerseys throughout the 2026 campaign. The company will also receive extensive brand visibility through in-stadium advertising at Grand Prairie Stadium, along with exposure across the team's digital platforms, social media channels, and television broadcasts.

The collaboration brings together one of Major League Cricket's founding franchises and one of the world's leading consulting organizations at a time when cricket is rapidly expanding beyond its traditional markets. Industry observers say increasing sponsorship activity signals that American businesses are beginning to recognize cricket's commercial potential, particularly among the country's fast-growing multicultural audiences.

Texas Super Kings co-owner Anurag Jain described the agreement as an important milestone for both the franchise and the league, emphasizing that the partnership is built around shared values of innovation, performance, and sustainable growth. He noted that collaborations with globally recognized brands help strengthen cricket's visibility while supporting the sport's long-term development in the United States.

For PwC, the investment aligns with its broader strategy of strengthening community engagement throughout the Dallas-Fort Worth region. Company executives said supporting a rapidly growing sport provides an opportunity to connect with diverse communities while reinforcing the firm's presence in one of America's fastest-growing business markets.

Beyond branding opportunities, both organizations intend to work together on initiatives designed to increase fan engagement and introduce more Americans to professional cricket. Community outreach, local events, and collaborative experiences are expected to play an important role as the partnership evolves.

The announcement also highlights Major League Cricket's steady commercial progress since its launch. Backed by international investors and supported by established cricket organizations, the league has attracted increasing interest from broadcasters, sponsors, and global brands seeking exposure within the expanding U.S. cricket market.

With cricket preparing for its return to the 2028 Los Angeles Olympics and participation levels rising across North America, industry analysts believe corporate partnerships like this will become increasingly important in transforming Major League Cricket from a niche competition into a sustainable professional sports league capable of attracting mainstream audiences and long-term investment.